Schedule At A Glance
8:00 a.m. – 8:30 a.m. — Check-in, coffee and light breakfast
8:30 a.m. – 5:00 p.m. — Sessions (lunch provided)
5:00 p.m. – 6:30 p.m. — Good Drinks Happy Hour at Blue Ion
– Pop-up Book Store in the main lobby by Blue Bicycle Books
– Mini Feedback Sessions during the lunch break with experts in social media, commercial real estate and perfecting your elevator pitch
Good Business Summit | September 28th, 2017 | College of Charleston Sottile Theatre
Rose-Marie Swift, Founder of RMS Beauty, is a celebrity makeup artist who launched an organic cosmetic company designed to be an industry disrupter. “The [traditional] beauty industry is destroying women’s selves. I say that in every interview. I don’t care. I’m not protecting this industry. I’m older and I don’t care. I’ve got nothing to lose.” From sharing insights on where to spend money vs. where to save, to hiring disciples for your brand, to keeping the soul of your company when considering taking on investors, Rose-Marie will bare it all – including biggest mistakes – in her signature no-holds-barred style.
People, not marketers, are the true drivers of word of mouth, but somewhere along the way brands have lost their vision and humanity. Any brand can do great business, but embracing advocates is the true hallmark of brand greatness. Greatness goes beyond us. It’s something bigger and deeper than any one person. It requires a rebellion against the way things have always been done. It’s about the people. We all want advocates, but do you know who those people are? In this session, Geno Church of Brains on Fire will help you find the path to your people. It starts by listening and being interested.
Verde serves up their fresh, healthy fare!
Sign up for a 10-minute mini-feedback session with any of these experts!
*Please note that due to time constraints, late arrival for a session forfeits your time.
The Shared Ship: Tactics to Reach your Fans, Advocates and Evangelists
Ready to get your hands dirty and get closer to the people who love you for the way you love them? In this exercise, we will create a study of your community by exploring your fans, advocates, and evangelists and how to develop people-centric community plans that apply and appeal to each. Participants will walk away from the session with a deeper understanding of their most passionate people and the framework to develop a holistic community plan.
How to Avoid the Inclusion Illusion
Leaders that encourage and embrace diversity can help establish organizations that have the greatest impact in their communities. This participant-centered session explores the essentials of diversity and provides a platform for engaging in courageous conversations that challenge assumptions on the subject of diversity. The unique experience and background of the presenter, Charles Weathers, contributes to a lively and meaningful exchange. Attendees will receive real-world recommendations along with practical tools such as how to craft a Diversity & Inclusion statement for the workplace.
Write a Killer Vision Statement in 1 Hour
Andy McCarthy of King of Pops and Jamee Haley, Executive Director of Lowcountry Local First, will lead a “Zingerman’s style” session on writing a Great Vision. According to Zingerman, a strong vision is “akin to the North Star. It’s a vivid description of what ‘success’ looks and feels like for us — what we are able to achieve.” In this workshop, we will guide you to write a vision that can set the course for your personal or business future.
Whether we are leading a multinational organization or a small local company, the impact on the world we can have is only as great as our internal capacity to create it. If we can cultivate the skills, inner-clarity and compassion to get the Why behind our efforts to do good, then the authenticity of leading these efforts will create the highest impact and most long-term sustainable good we wish to see. In this workshop, we will cultivate such capacity as well as the framework of how it will transmit to a great workplace and state of wild success.
Work is not working for many of us. Outdated workplace structures are forcing employees – particularly women – to quit the workforce and preventing those who stay from reaching top positions of leadership. Find out about how strategic workplace flexibility will revolutionize the workplace to meet the needs of modern society — and how your company can get a head start.
Charleston’s first Poet Leaureate, Marcus Amaker, will close the Summit with a fresh poem written on the spot – using the key phrases, shared ideas and important conversations heard throughout the day.
* Sessions listed here are subject to change.