Take a look back at sessions from the 2020 Good Business Summit.
SCHEDULE AT A GLANCE:
8:30am-9:00am Check-In, Coffee, Grab-&-Go Breakfast
9:00am-4:00pm Sessions (lunch provided)
4:00pm-6:00pm Cocktail Hour & book signing with Vincent Stanley of Patagonia and author of ‘The Responsible Company’
Good Growth – Scaling Up with Soul
9:15 – 10 a.m.
This powerhouse panel is comprised of brands conquering markets nationally and globally, and making headlines along the way. The discussion will go deep on what works and what fails when it comes to growing a company in team size, new markets, distribution, and capital, while staying true to core values.
KEYNOTE: A Billion Dollar Brand with a Conscience – Vincent Stanley of Patagonia
10:15 – 11:15 a.m.
Patagonia is “in business to save our home planet.” That mission statement guides the company to hear how Patagonia used its moral compass to become a $700 million company. Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership (precursor of Worn Wear); and Patagonia Books. He currently serves as Patagonia company philosopher and is a resident fellow at the Yale Center for Business and Environment.
Results and Respect – Outcomes-based Culture for Happy Teams
3 – 4 p.m.
It’s easy to get lost in plans for growth and lose sight of the culture we’re creating in our company. When done right, culture isn’t ping pong tables and beer-on-tap, it’s a path to productivity and profitability, and a siren song to attract the RIGHT employees and customers. It’s also the collective actions your company takes to create an inclusive and welcoming environment. From your meeting culture to creating an accessible workplace for all, these leaders will share strategies and instill best practices for success in building a results-oriented, happy team leading to profitability and inclusivity.
Morning Break Out Sessions 11:30 a.m. – 12:30 p.m.
Thriving in a World of Online Competition
Charleston Music Hall
Many companies face increasing competition from online corporations undercutting prices or offering services that are unsustainable or unrealistic for small businesses. This panel will explore how local small businesses are making it work – and thriving – as the purchasing of goods and services moves increasingly to “faceless” online transactions. The panel will discuss:
- How to leverage your Unique Value Proposition when competing with online corporations
- How to improve the online experience and overall convenience for your customers/clients
- Other strategies that set you apart from competition
How to Use Social Media and Attract Editorial Coverage
Forte Jazz Lounge
Are you looking for a communications program to generate valuable editorial content? Or share that content to current and new audiences? Or how to outperform your competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media and understand how today’s journalists work for views and shares. In this workshop, Stephanie Barna and Michael Stettner will teach you exactly how to do that — with precision and guaranteed results every time. They’ll help you reach new audiences authentically and how to benchmark your own program, set metrics and build a plan to garner real results.
You will learn:
- How to use data to build content around what your audience(s) wants.
- How to build an editorial calendar that’s focused on your audience.
- How to pitch media and influencers with your own content.
- How to measure results, build awareness, increase search rankings and achieve global domination.
Leaders Inspire – How to Own the Room
Whether you want to overcome nervousness, ace your next sales presentation, or wow your customers and colleagues, this interactive session is the fastest way to transform your communication skills. In this highly engaging workshop, you will build increased confidence, authenticity, and presence to foster connections with any size audience and on any topic. Own the Room is a global training program that helps companies grow by empowering your most important asset – your people.
Micky Kerwick, MK Metrics
Afternoon Break Out Sessions 1:30 p.m. – 2:45 p.m.
Creatives and the Art of Doing Business
Charleston Music Hall
Your creative output is your business, but as a creative you may need support tapping into your inner CEO. Learn from a panel of successful creatives on how they’ve monetized their craft, embarked upon competitive valuation of services, and how to avoid common pitfalls that prevent creatives from making their passion into a sustainable, profitable business. From graphic designers to social media influencers to photographers, these entrepreneurs will share hard-won knowledge for the creative business community.
Sales and Marketing Mastermind Workshop
Forte Jazz Lounge
You likely know the importance of focusing on sales & marketing to drive growth in your business, but how consistently are you showing up? And are those same old tactics really helping you attract the right customers and clients to your business? Join Hilary Johnson, the Founder & CEO of Hatch Tribe, for an interactive workshop & mastermind session where we’ll explore sales & marketing tactics that deliver.
Hilary Johnson, Hatch Tribe
People First: Tips from an HR and Culture Expert
People are company’s most important asset. This session will explore: 1) creating a path for professional development in a small company; 2) understanding the different ways employees feel valued and putting that into action; 3) building a culture of accountability that does not feel threatening; and 4) implementing creative strategies to compensate employees without breaking the bank.
Heather Pierce, Green Door Co.
* Sessions listed here are subject to change.