Driven by her passion to build businesses and a life centered around joy, Mimi Striplin empowers female entrepreneurs to achieve their dreams professionally and personally. Entrepreneurship can yield success while business owners find joy and rest, and Mimi’s business approach is the perfect testimonial. Her 15 years of retail expertise and eight years of entrepreneurial experience have produced two successful businesses. Mimi built these brands into retail brick and mortar businesses in downtown Charleston, SC. She founded The Tiny Tassel, creating the namesake accessory in just one color in 2015 and has now surpassed the 7-figure revenue mark all while finding joy in her work.
The Tiny Tassel is a handmade jewelry, clothing, and accessories brand inspired by the vibrant colors of Charleston, SC. Joy is the core value of The Tiny Tassel, so each piece is created with those special, everyday moments in mind for an extra dose of delight. Mimi works closely with lead designer, her mother Keiko Striplin, to curate a fresh collection every season. Every colorful tiny tassel is handmade in Charleston, SC by a creative women-led team.
In 2023, Mimi founded Parfaire Consulting with her sister Aiko Striplin, to serve other entrepreneurs looking to find joy while also growing their businesses to greater heights. She was tired of being the only one in the room that looked like her and became more and more aware of the wealth gap between women of color and their white counterparts in those rooms. So though Parfaire welcomes entrepreneurs of all backgrounds, women of color and their unique business and personal needs are prioritized. With that in mind, Parfaire’s support structure includes business and mindset coaching, a welcoming community, and access to trusted experts in web development, HR, legal, photography, marketing, and more. But to put it simply, Parfaire helps clients bring their businesses to perfection and create a well-rounded life.
Mimi’s holistic and lived approach provides invaluable clarity, business acumen, and provides tailored support to fill in the gap between where clients are and where they want to be. Now that she’s built a reliable and talented team at The Tiny Tassel, Mimi can more readily partake in her own joyful moments which include afternoons in Paris, reading rom-coms, matcha, and all things pink.
Mimi grew up in Spartanburg, SC, the youngest of eight siblings. She credits her entrepreneurial spirit to her parents, who were both business owners in their hometown. She came to Charleston in 2010 and earned her Bachelor’s degree in Corporate Communication from College of Charleston. Today, Mimi and The Tiny Tassel flagship store still call Charleston home.