Jennifer discovered her passion for small business and start-ups after 10+ years in the academic biomedical research world. She started a successful insulation company in the Raleigh-Durham area of North Carolina following graduate school but several years later her love for healthy, delicious food pulled her in another direction.

In 2013, Jennifer jumped on the opportunity to become the first marketing and sales employee at Asheville-based Roots Hummus and helped the company grow from around 200 local accounts to 1500 national accounts. During her time at Roots the natural products industry has exploded and Jennifer has guided the company through a quickly evolving and increasingly competitive business environment.

Jennifer lives in Charleston with her husband and 3 furchildren. She loves paddleboarding the Lowcountry waters as well as experiencing Charleston’s beautiful scenery and amazing food.

Twitter: @rootshummus