Victoria Winter is a systems thinker and founder who knows the value of paying close attention to how things actually work—between people, inside businesses, and at moments of change.

She built and scaled a profitable hybrid retail and e-commerce business over the course of a decade, completely organically and without ads, by staying close to her customers, listening carefully, and treating trust and service as the foundation for growth. Today, she works with founders and leadership teams to untangle unnecessary complexity, reduce degenerative friction, and build companies that can grow without losing the human connection that made them work in the first place.